Cloud or 'not-to-Cloud'

According to Gartner both Private & Public Cloud VM Servers have tripled since 2011

There's No One Size Fits All - Cloud

Look to create ‘Hybrid’ Cloud solutions, mixing Private and public cloud offerings.

Cloud Contact Centres' are a Reality

Businesses Are Now Starting To Realise The Security and Benefits of Cloud

Google Cloud Platform in the enterprise, can it compete with AWS and Azure?

According to James Staten, an analyst at Forrester, Google has been building its cloud offerings out for a while, but it has struggled to differentiate its products from its competitors.

“They continue to unveil some interesting things for developers, particularly those that are doing big data, which seems to be their only major differentiation as a cloud platform right now. So, they’re building on that,” Staten said. When it comes to the numbers that Forrester has on cloud platform users, Google isn’t at the bottom of the list, but they are no where near the top five because of its lack of differentiation. According to Brian Goldfarb, head of marketing for the Google Cloud, however, Google differentiates itself in three key ways:-

  1. Price and performance. Google offers automatic discounting and unique aspects in its business model for the Cloud Platform.
  2. Technical capability. “We are a cloud first company,” Goldfarb said. He notes that Google builds tools for their engineers to work on cloud production, which then get translated to the public-facing products.
  3. Innovation. Customers will be the first to receive what Goldfarb calls “unique competitive advantages,” new technical features as soon as they are created by Google. For example, when speaking of the new Cloud Dataflow he said, “There is nothing like it in the world.”

Still, one of the primary issues is that the Google Cloud Platform wasn’t initially geared to accommodate bigger enterprises.

Cloud rankings of AWS, Google and Microsoft Azure


Google Cloud Market Share


AWS Cloud Market Share

Who has the biggest Cloud market share?

Google is not yet top-of-mind for enterprises looking to spend big on the public cloud, with Google claiming just 5% of the cloud infrastructure market, compared to Amazon Web Services’ (AWS) 28% and Microsoft’s 10%.


How much more is Google spending?

In 2014, Google spent double what Microsoft and Amazon spent on cloud infrastructure ($10.9 billion vs. $5.3 billion and $4.9 billion, respectively). And yet, according to Google’s Miles Ward, Google also charges less. Between those investments and the pricing wars, Google’s cloud business has jumped 101% year-over-year, according to Technology Business Research analyst Jillian Mirandi.


Cloud growth since 2011

According to Gartner:

Over the past 3 years the overall number of active VMs [Virtual Machines] has tripled. The number of VMs in true on-premises private clouds has also tripled. But the number of active VMs in the public cloud has increased by a factor of twenty. Public cloud IaaS now accounts for about 20 percent of all VMs – and there are now roughly six times more active VMs in the public cloud than in on-premises private clouds.

Cloud computing technology trends 2015

As the IT world looks past the UK elections and into the fundamental budgeting period of 2015, which new technologies are likely to take off? – Cloud Services are right up there !

“Enterprises and IT pros are permanently inching towards cloud services no matter what industry”, states Craig Ashmole, Founding Director for London based Change Management consulting firm CCServe Ltd. “Last year, experts predicted big things for big data, a stronger emphasis on security and a movement toward platform services, and for the most part, the predictions were right on the money. We now need to escalate that process of Change into deliverables”.

The need to house big data certainly didn’t decrease and developers continued to try to find new ways to meet demands. Cloud security was also a hot-button issue in 2014, as hackers claimed major retail breaches at Target and Home Depot in the USA, and the Apple iCloud hack and, most recently, the Sony Pictures’ attack from Asia. Searching the web I came across come comments about cloud usage in 2015 and beyond from three well versed technology experts seen below.

“Paul Korzeniowski”

The [cloud] market will continue to gain acceptance and become a key element in delivering IT services. Companies need fast and flexible IT systems, and cloud offers significant advantages compared to traditional on-premises data centre services. However, cloud will bring new challenges. IT will have trouble managing those systems because departments can easily [find a way] around system controls. Rogue cloud will continue to grow. Security will continue to be a key issue. Cloud vendors and corporations will struggle to keep pace with the rapidly changing threats.

“Tom Nolle”

Cloud adoption will continue to pick up, but we’ll see more of a shift to software as a service (SaaS) and platform as a service (PaaS) as cloud providers look to raise revenues. This will create a fork in the provider space. Some providers will look to become low-cost infrastructure as a service (IaaS) cloud vendors, such as telcos entering the cloud market. Others will offer higher-level services. Amazon Web Services will likely lead in the latter.

“Jim O’Reilly”

Overall, the cloud’s growth rate will increase — driven by confidence in the cloud approach, better tools, stability and completeness in the OpenStack family of modules, as well as more powerful, yet cheaper hardware. Legacy processing will speed up its transition to the cloud in the face of overwhelming operational cost arguments. The ability to build agile hybrid clouds will trickle down to the mid-tier and boost cloud adoption. Cloud price wars will continue well into 2015 and [will] force smaller competitors to niche markets, such as industry verticals.

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